Webinar Recording: Media Framing of Fatal Bicyclist Crashes in Hillsborough County: A Critical Discourse Analysis

This webinar on September 27, 2018 summarized research t hat examined the linguistic choices that frame the relationships between bicyclists and other parties involved in fatal crash events. Textual data were collected via media reports of bicyclist traffic fatalities between January 2009 and June 2018 in Hillsborough County, Florida, which has a disproportionately high number of bicyclist and pedestrian deaths compared to other metropolitan areas of the United States. The reports were coded with qualitative data software for repeated textual features and analyzed using Norman Fairclough’s procedure for critical discourse analysis (CDA), a rigorous qualitative method used to analyze both oral and written communication. The primary purpose of CDA in this study is to examine and critique common modes of discourse about bicyclist fatalities; through CDA, the researchers examine how linguistic choices produce meaning and reinforce the “common sense” or “taken for granted” lexicon of transportation.  Read More

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