Florida Commuter Choice Training Program

(Center Identification Number: 77965-00)

Principal Investigator:

Philip L. Winters, Director, TDM Program
National Center for Transit Research (NCTR) at the
Center for Urban Transportation Research (CUTR)
University of South Florida
4202 E. Fowler Avenue, CUT 100
Tampa, Florida  33620-5375
(813) 974-9811

Administrative Officer:

Sharon Pinson
Division of Sponsored Research
(813) 974-0360

Project Description

The following outlines the scope of services for carrying out the vision, mission, goals and objectives of the Florida Commuter Choice Training program over the period of this contract.

Vision:  Create the nation’s premier training program in transportation demand management (TDM).

Mission: Improve the performance of commuter assistance programs through the provision of comprehensive and effective technical training to advance their delivery of practical, proven solutions to current and future transportation needs through choice of travel mode, time, frequency, trip length, cost and route.  The training is directed at Florida transportation professionals and others involved with the planning, management, funding and/or oversight of transportation demand management (TDM).

To receive the Florida Commuter Choice Certificate, a participant must reach a minimum of 80 credit hours, including the required courses. Each credit hour is approximately 0.75 contact hours.

The goals and objectives of the program are:

1)   To increase the reach of the current training program by

a)  Increasing the number of individuals receiving training from 53 in 2012-13 to 75 over the 12 months of this contract, especially individuals who work for agencies that serve rural and/or small and medium-sized communities.

b)  Increasing the number of agencies receiving training from 50 in 2012-13 to 75 over the 12 months of this contract (note: each FDOT District is treated as separate agency for this objective).

c)   Increasing the total annual contact hours from 520.5 contact hours in 2012-13 to 700 contact hours over the term of this contract.

2)   To increase the effectiveness of training efforts by

a)   Developing up to a one-page Lesson Plan for each module including, as a minimum:

i)    Target audience

ii)   Performance-Based Learning Outcomes

iii)  Instructional Methodology (e.g. question and answer sessions, lecture, demonstrations, small group discussions, problem solving exercises, case studies, activities, etc.)

iv) Time Allocation

v)   Evaluation Plan (e.g. a plan to evaluate the effectiveness of each lesson to meet the stated learning outcomes)

vi) References and Source Documents

b)  Applying active learning principles to enhance the learning experience for each of the four main learning types: visual, aural, reading and kinesthetic.

c)   Increasing the comprehension of the material through the appropriate use of techniques such as testing, end-of-class activities, student-led wrap-up discussion and post-workshop follow-up.

d)   Developing and/or offering more comprehensive and more advanced in-depth courses, especially to support the continuing education efforts of prior years’ Florida Commuter Choice Certificate program graduates

3)   To increase program value in Florida and enhance state and national reputation

a)   Offer the Florida Commuter Choice Certificate program (FCCCP) through the University of South Florida

b)   Support the accreditation or inclusion of courses in certification programs of professional organizations

Contract Type

The Florida Commuter Choice Training Program grant is a fixed-price, lump sum, 12-month contract.

Statement of Work (SOW)

CUTR will provide training and instruction annually on Commuter Choice related topics primarily using a combination of live instruction, net conferences, and/or asynchronous distance learning methods (e.g., self-paced online courses).  The scope also includes course planning, logistics, outreach elements, training materials and a final report.  The scope of work is divided into four distinct tasks, each geared to the delivery of a high quality-training program.

The purpose of this Statement of Work is to define the operational and administrative tasks required by a contractor to support the program.

Project Tasks

The four tasks that make up the core of this contract – technical assistance support, outreach and communications, Best Workplaces for Commuters, professional development and organizational learning, and special projects are explained below:

Task 1: Course Planning, Promotion and Logistics

CONTRACTOR will provide technical assistance using a range of methods from fostering self-service to short-term on-site support as described below.

1)  Developing Course Schedule. Within 30 days of the notice to proceed, CONTRACTOR will provide the FDOT project manager with the proposed list and tentative schedule of courses for the first six months of the year.  CONTRACTOR will publish the training schedule on www.commuterservices.com and announce via appropriate listservs and social media.  The list of courses may include additions, deletions and modifications to the course offerings. The training program list will identify specific training programs that are both confirmed/scheduled and under development.  The list of current course offerings is attached as Appendix A.  CONTRACTOR will determine the most effective approaches (e.g., classroom setting, net conference, online) for each training module and which modules will be taught that year.  CONTRACTOR will provide potential participants at least one (1) month lead time to register for any training programs offered unless waived by the FDOT project manager.

2)   Providing Course Materials. CONTRACTOR will coordinate the design, production, printing and distribution of all training materials.

3)   Promoting Courses.  CONTRACTOR staff will use a multipronged approach to promoting the availability of the program.

a)   Develop and maintain a listserv of current, former, and targeted participants to promote the courses and seminars.  Targeted participants include staffs at the FDOT, Commuter Assistance Program and TMA/TMO/TMI agencies, Metropolitan Planning Organizations, city and county transportation planning and traffic engineering departments, and other applicable state and federal agencies.

b)  Promote through FDOT’s Commuter Services website (www.commuterservices.com) and use social media sites like Facebook when appropriate.

c)   Teach modules in other venues such as Florida TDM Summit and Florida Public Transportation Association (FPTA) conferences/workshops when appropriate.

4) Incorporating Courses into Learning Management System. CONTRACTOR will coordinate the transition courses into transportationlearning.org, a learning management system (LMS), established in partnership with other transit related training programs funded by FDOT at CUTR.  The LMS is a software application for the administration, documentation, tracking, and reporting of training programs, classroom and online events, e-learning programs, and training content.

5)   Coordinating Training Logistics. CONTRACTOR, with approval from the FDOT project manager, will select geographic locations and other logistical considerations.  CONTRACTOR will negotiate all contracts associated with delivering the training program, including subcontractors, room rental rates (if applicable), food services (if applicable), audio-visual equipment rentals, Internet connections, and other logistical items. CONTRACTOR will award Florida Commuter Choice Certificate Program credits for attending pre-approved courses taught by others or in other venues (e.g., National Transit Institute, Florida Public Transportation Association, American Planning Association, Institute of Transportation Engineers, and Association for Commuter Transportation). The CONTRACTOR will arrange for certification maintenance credits for members of AICP from the American Planning Association (APA).  This will increase access to training by Florida Commuter Assistance Program professionals and the incentive for planners to attend Commuter Choice and Social Marketing in Transportation certificate training.

Task 2: Develop and Update Commuter Choice Training Materials

As federal, state and local transportation priorities change, new policies are put in place, and new research provides additional insight.  For example, MAP-21 will increase the focus on performance measurement and affect the transportation planning processes and funding opportunities that commuter assistance programs will encounter.  New services such as real-time ridesharing, carsharing and bikesharing will create new opportunities.  Improved methods and new tools will create more challenges and opportunities.  These changes will necessitate the development of new modules and discontinuation or reduced frequency of others.  Under this task, CONTRACTOR’s instructors will need to continue to stay on top of the issues, including reviewing research results and program updates, participating in webinars and conferences, and monitoring new initiatives.  Materials will be updated as necessary.

Task 3:  Develop and Updated “Social Marketing in Transportation Certificate” Training Materials

The newest certificate program, Social Marketing in Transportation, was introduced in late 2013 and was developed in partnership with the USF College of Public Health’s Center for Social Marketing (CSM). The mission of the program will be to help public sector organizations effectively apply social marketing in order to reduce traffic congestion, improve air quality, increase mobility, improve safety, and promote sustainable communities. This task will include reviewing the course evaluations from the inaugural course, revising existing course materials as necessary, adapting the materials to fit the course delivery methods, and promoting the new program to targeted audiences.  USF faculty and adjuncts affiliated with CSM will continue to co-instruct this course with CONTRACTOR staff.

Task 4:  Deliver Courses

A combination of Instructor-Led Training (ILT) and Web Conference Training (WCT) will be used to deliver the training.  ILT are traditional classroom-based live face-to-face. ILT courses may have a related online component. ILT courses will typically provide printed materials, including a participant workbook and references. These ILT courses will focus specifically on transportation-related issues that currently have high level of interest within the transportation community.  Many modules will focus specifically on planning, marketing, funding, management, and evaluation of TDM programs.  Each ILT training program will cover a separate topic and vary in length from one (1) hour WCT to five (5) days ILT.

CONTRACTOR will continue to provide WCT over contract period to complement and supplement ILT.  WCT is an online meeting, led by a host and instructor with participants logging in from different locations at the same time. WCT courses may or may not provide reference materials to participants. CONTRACTOR may repurpose WCT courses from existing ILT offerings.

CONTRACTOR, with the approval of the FDOT project manager, may conduct such training as part of other conferences such as Florida Public Transportation Association, Southeast Association for Commuter Transportation or other events where Florida TDM and/or transit professionals are likely to gather in sufficient numbers.

Out-of-state participants may be required to pay a fee to participate in WCT and/or ILT through the CONTRACTOR’s secure online payment system.  CONTRACTOR staff will not handle cash and checks; all payments will be made online.  Any WCT or ILT workshop fees will be determined by CONTRACTOR and approved by the FDOT project manager.

All proceeds will be credited to a program generated income (PGI) account administered by CONTRACTOR. PGI funds will be added to funds committed to the project by FDOT and used to further eligible project or program objectives (e.g., labor, certification costs such as American Planning Association’s continuing maintenance course registration fees, bank charges, and other direct costs).

Administrative Reports

CONTRACTOR will submit a quarterly progress report to the FDOT project manager.  These progress reports will include:

1)   Activities Performed During Period – Describing activities performed during the reporting period.  Activities will be linked to the tasks identified in the scope of service.

2)   Activities Planned for Next Reporting Period – Describing the activities to be performed during the next reporting period.

3)  Summary of Projected Future Issues/Modifications – Identifies any anticipated changes to project work, duration, or funding that will be requested.

Project Team

Philip L. Winters is the Director, Transportation Demand Management Program at CUTR. He will provide overall direction and guidance to CUTR staff and faculty throughout the scope of this project/program.   His expertise is in the area of transportation demand management, technical assistance, program evaluation, and data analysis.

Project Schedule

January 2014 to December 2014

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