On August 20, 2008, Florida’s Transportation Demand Management (TDM) Clearinghouse hosted a lunch and learn net conference on The Future is Now: TDM Marketing in Today’s “Environment” . This 1-hour net conference featured Jeff Horton, Director of the Marketing Institute and Executive Director of Commuter Services of North Florida. Presentation Summary Rising gas prices and growing concern related to the environment are creating opportunities for transit agencies and commuter services programs. Jeff Horton identifies the challenges and opportunities this presents in marketing transit, carpooling, vanpooling, biking to work, walking to work, working from home and working a compressed work week schedule. During the course of his presentation, Jeff identifies conditions affecting today’s marketplace and consumer behavior and summarizes how to apply the 4 Ps of basic marketing in that context. He … Read entire article »

On May 20, 2008, Florida’s Transportation Demand Management (TDM) Clearinghouse hosted a lunch and learn net conference on Innovative Tools for Encouraging Bicycling: Online Bicycle Route Mapping.  This 1 hour net conference featured Chris Hagelin, Senior Transportation Planner and Marni Ratzel, Bicycle and Pedestrian Planner of Go Boulder/City of Boulder. Summary The use of online mapping tools for driving directions has become ubiquitous in our society, but until recently they have been of little use to the person seeking to use a bicycle instead of an automobile. In response to the needs of bicyclists, the city of Boulder, Colorado has launched GOBikeBoulder.net, an innovative online bicycle route mapping tool designed and implemented through a CMAQ grant in 2007. Go Bike Boulder provides residents, university students, employees, and visitors with turn by turn directions … Read entire article »