Marketing

Marketing Materials

"Who Wants to Clean a Million Air" - a PowerPoint activity with 8 games with a series of 4 questions each. All questions are related to environment and transportation. Download PowerPoint (courtesy of Trans Canada Carpool.ca) (7/25/08)

Billboard advertising samples (compilation by Lisa Kay Schweyer,Southwestern PA Commission CommuteInfo^SM Program)

Promotional Materials Clearinghouse
The Clearinghouse is an online archive of transit and TDM marketing materials and other resources that facilitate sharing of ideas among transit and TDM professionals throughout the U.S. and Canada. It is a project of the Marketing Institute at Florida State University's College of Business.

Advertising Awareness Study -1999 The purpose of this Washington State DOT study was to determine transportation methods, to measure awareness and perceptions of the "Relax" advertising campaign, and to evaluate attitudes toward single occupant vehicle (SOV) commuting.

Award Recognition Programs

The Book On Ridesharing 2001 - Resources, Tips, Fast Facts and More from the Commute Experts at Southern California Rideshare
Some resources are no longer available but a wide range of timeless advice (Source: Southern California Association of Governments)

"It All Adds Up to Cleaner Air" (FHWA/EPA/FTA)
The "It All Adds Up to Cleaner Air" campaign is the result of a collaborative effort of the U.S. Department of Transportation's (DOT) Federal Highway Administration (FHWA), the U.S. Environmental Protection Agency's (EPA) Office of Mobile Sources, and DOT's Federal Transit Administration (FTA). They have provided TV, print and radio PSAs as well as other collateral materials to assist in the local adaptation of outreach activities and materials to help communities reduce traffic congestion and improve air quality. Go to their Download Center. (Source: Environmental Protection Agency)

National Center for Transit Research's National TDM and Telework Clearinghouse is located at the Center for Urban Transportation Research at the University of South Florida in Tampa, Florida