(Center Identification Number: 77947) Principal Investigators: Chanyoung Lee, Senior Research Associate Phone: 813-974-4910 E-mail: cylee@cutr.usf.edu Fax: 813-974-5168 and Ed Hillsman, Senior Research Associate Phone: 813-974-2977 E-mail: hillsman@cutr.usf.edu Fax: 813-974-5168 Center for Urban Transportation Research University of South Florida External Project Contact:      Michael Wright Statewide CAP and Florida RTAP Manager, Florida Deparment of Transportation michael.wright1@dot.state.fl.us Phone: 850-414-4529 I.  Project Objective/Problem Statement/Background Given declining resources, pressing problems, and environmental constraints, many government agencies, such as state DOTs, MPOs, and local governments, are increasingly motivated to manage demand for vehicle trips to reduce emissions of greenhouse gases, improve air quality (which is primary for this pre-proposal), mitigate congestion, and improve overall performance of their roadway systems (which is secondary for this proposal). Providing financial incentives to commuters to use alternative modes is a common element of managing transportation demand. This is preferred over other negative enforcements, such as parking fees, which are politically … Read entire article »