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Developing a Printed Transit Information Material Design
Manual
Previous phases of NCTR research have shown that a significant proportion of
the general public is unable to successfully plan a transit trip using printed
transit information materials such as system maps, route maps, and schedules.
There is evidence that such trip planning difficulties represent a major barrier
to transit use among non-users, and may also contribute to the underutilization
of transit services by existing users. A lack of recognized design standards has
also contributed to inconsistencies in the material designs produced by
different agencies, resulting in an unnecessary source of user confusion. The
objective of this project was to develop a printed transit information material
guidebook to assist transit agencies in the production of effective and
consistent printed transit information materials. The research showed that there
was a lack of design standards in printed transit information material design.
Out of 121 surveyed transit agencies, only 26 were aware of published guidelines
on the design of printed information materials. Of these, only 15 agencies used
published guidelines when designing their materials. In comparing the design
options employed by transit agencies against the published recommendations, it
was found that in some cases transit agency designs were consistent with the
recommended best practices, while in other cases they were not. Overall, it was
concluded that there was a need within the industry for a guidebook that
synthesized the various published recommendations into an accessible format, and
also provided a range of best practice examples. A guidebook was subsequently
developed to address this need.
Download the guidebook and
final report For
more information, contact Alasdair Cain at
cain@cutr.usf.edu
01.11.08
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813.974.5168 fax